Hire A Virtual Assistant To Help Your e-Commerce Business With Marketing and Community Engagement
This is part 1 of a 3 part series.
Marketing and community engagement are just as important as their associated products and services, and all need to be in sync for a business to run smoothly and predictably. An e-commerce business owner pretty much always has their hands full with the responsibilities of running their business. Managing inboxes, completing important tasks, and scheduling meetings with partners and clients are just parts of what make up the everyday grind, but it’s the volume of such work that can eventually become overwhelming.
No matter how comprehensive your plans, their execution will always take a certain investment in time, money, resources, and effort. Using thoughtful and effective strategy to coordinate all these principles is key to successfully increasing awareness of your brand.
Sometimes, it’s important to know which parts are critical for you to perform, as opposed to which are peripheral. Things come up all the time when you’re running a business, but you don’t want to make deprioritizing the important tasks a habit. When you’ve got lots to do and not enough time or bandwidth to do them, the resourcefulness and agility to overcome and somehow accomplish everything is likely your greatest asset in the moment.
But you can’t just drop what you’re doing every time something else comes up. No matter how much more important your next task is, you probably still need to make sure whatever you’re working on now gets done. That’s where virtual assistant services come in.
Here are 5 ways to maximize your brand awareness with a virtual assistant:
Content Marketing
In the current e-commerce business landscape, content marketing is one of the most important ways to direct customers to your business. There are all kinds of possibilities in how you might want to direct people to your products and services. When you need to allocate your time, focus, and research elsewhere, virtual assistant services can help you not only by sharing sound content development strategy, but also by guaranteeing the right execution.
Social Media Marketing
Social media platforms work like a collection of online public online areas on which there exist multiple conveniently categorized communities and audiences. Each platform has advantages and disadvantages for the brands that choose to use them. Regardless of which platform you choose to market your business, cracking the code for algorithmic dominance in your chosen niche can be challenging and time consuming; at times, it’s downright discouraging. If you’d rather spend more time running your business than managing your online presence, consider hiring a virtual assistant to help manage your social media profiles.
Influencer Marketing
Collaboration is key to any successful campaign to increase brand awareness. Popular personalities online can command the attention of millions of independent users. With the right incentive, influencers can be instrumental in unlocking new customer relationships for e-commerce businesses. Even moreso than other internal exercises, working together with another brand often requires thoughtful, deliberate, and timely communications. A virtual assistant can be the critical key to maintaining control of your inbox and staying on top of the evolving landscape of your collaborative relationships.
SEO
The best content isn’t always necessarily defined universally. Notably, Google’s definition almost trumps all others. The revolution in search tech around Search Engine Optimization happened, mostly, because it made climbing to the top of the content-relevance totem pole as simple as learning a new tangible skill.
Properly formatting your content for search engine optimization (SEO) can be just as important as the contents of your copy, posts and videos. Free yourself up to concentrate on the things that are most important. If you need to save time, money and effort, you might greatly benefit from VA services.
PR
Public Relations is another important aspect of establishing and managing a brand. Customers (and especially future customers) love to know that they’re not purchasing something from a nameless, faceless void. A virtual assistant can help show your audience that you’re committed to engaging with them and addressing their concerns.
Virtual assistance with public relations often involves repetitive, audience-facing tasks that require a dedicated investment in time – the one asset that’s always in short supply.
Brand Partnerships
Complementary brands can offer mutually beneficial connections to each other. A client of one business can easily become a client of many others simultaneously. Partnerships with other brands can be quite lucrative, requiring planning and coordination to initiate. A virtual assistant can offer you the flexibility to maintain your current workflows and objectives while planning the next step; collaboration with another successful brand.
A virtual assistant that’s dedicated to helping you reach your goals is just the help you need If you’re looking to expand your reach with a partnership with another brand without falling behind in your own processes.
Community Engagement
Delegating tasks to a virtual assistant can free up time and reduce stress for even the busiest e-commerce business owners. When you’ve identified tedious, yet important tasks, but you still want to have time to focus on other things, consider delegating to a virtual assistant. A VA can help you keep burnout at bay by taking on tasks such as data entry and social media management.
Business is part planning, part communication, and part execution. If you’ve got the plan but maybe you need some help with the other parts, a virtual assistant might be a good option to consider. Keep on top of your client communications, appointments, and email management with a virtual assistant, and stay busy with what you really need to do.
Do you need an e-commerce virtual assistant? Hire Starling & Company to help you stay on top of remote tasks, content management, and SEO today.